Use social media to market yourself and your law firm ethically.  Explore popular social media networking websites; understand how to use social media to ethically market yourself and your firm; explore the intersection of social media, advertising, and PA’s Rules of Professional Conduct.  Hear about the latest in the law of blogging, defamation and invasion of privacy; consider liability issues when posting information online.  Understand the role of social media in litigation.  Hear from litigators in different practice areas about social media and discovery tactics; get the latest court opinions about discoverability of social media profiles; learn about ethics issues when advising clients about their social media profiles; consider evidentiary issues created by social media.  Social media policies and employment issues for law firms and lawyers - design a reasonable usage policy for your firm; get NLRB guidance on acceptable and unacceptable social media policies and consider 1st Amendment issues and social media in the workplace.  Learn about social media in hiring, litigation and discrimination concerns.